Better known as SoFla, Guillermo Alfonso is the creative director and storyteller behind La Jama TV. An award-winning short documentary filmmaker, SoFla knows how to capture raw moments and turn them into stories that hit just as hard as the food on the table.
His short documentary “Croqueta Nation”, executive produced by Emilio Estefan, premiered at the Miami Film Festival 2022. He also directed “Never Too Late”, a film about Ulysses “The Monster” Diaz — the Miami bareknuckle fighter with the world record for the fastest knockout in sports combat history. The documentary won Best Short Documentary at Urban Festival, OkCine Latino Festival, and Latino Feedback Film Festival.
On-screen, he’s the co-host, yet behind the scenes, he’s running the crew, making sure every beat, bite, and laugh is caught on camera.